Media Analysis-Lynx Advert

Media analysis: lynx advert 

Language

The immediate convention of the language in the slogan “The cleaner you are the dirtier you get” shows that the language used appeals to young male adults in between 14-25.

The synergy between the slogan and the picture is that the lady is near a shower associated with cleanliness and how lynx is used. Also the way her bikini is detached portrays the dirty. Lynx has specifically chosen the pretty female to star in the advert as it suggest that lynx can get you females, in addition the way that that she is glaring at the camera in a seductive and is standing next to the slogan this creates the image in the audience that the woman is saying the slogan.

Institution

The major organisation behind Lynx is Unilever is an Anglo–Dutch multinational consumer goods company. The organisation has no major competition as like Coca-Cola it owns most of the brands in its category. This advert is not really to stand out from the competition but to entertain audience.

Audience

The target audience is mainly young males between the ages of 15-25. Lynx specifically will be looking to target other deodorant brands like sure or more top of the line perfumes like Hugo boss and through this advert. As Lynx is quite a cheap commodity it appeals to lower and middle class people.

Representation

The representation of females makes them classed as pretty and maybe undignified. However this is purposely done by the company to attract more males to the product as they are young and most likely not married things like this may entice them. The way Lynx is represented is as very bold and outstanding that it can change women’s perception of you the female. In addition the whole advert is shown as a more masculine product and quite amusing. Finnaly,the humour of this advert may cause doubts to audience but portrays the product as fun loving and intresting,the dark humour may count more for the target audience because of their age.