Wednesday, September 24, 2014

typograpy and graphic identity task

TYPOGRAPHY AND  GRAPHIC IDENTITY TASK.


GRAPHIC IDENTITY: 

TYPOGRAPHY:
my graphic identity was a multimedia company who helped with raves and concerts etc.
the X stands for going the extra mile and that's what they do. I did not get to finish it completely due to time restraints. I feel I could have done a lot better but I have improved my Photoshop abilities.

Thursday, September 18, 2014

Minority report shot by shot analysis

MINORITY REPORT SHOT BY SHOT analysis 





The medium shot (MS) establishes the emotion of the police,it mainly used to show the emotions of the lead cop but also of the other cops. this is used to show that they will follow their leader and are confident this helps the audience to understand the position of the police.






The long shot (LS) is used to help establish the movement of the car and what is happening and nicely accompanies the dolly camera movement. the way most of the image is blurred makes it seem as if every thing is happening in a blur. the long shot also helps with the showing the background and expressing the shock in the policeman.







The Medium close up (MCU) helps to establish his emotion and helps the audience understand the situation. also it helps set a certain tone without the character even speaking. the use of tilt camera movement shows that he is mildly disorientated and makes the audience feel as if they are in his situation.              

Fruit bowl task

Fruit bowl task



My fruit bowl was based of an expensive pallet below. the background is dollars representing the money aspect. the main overall colour was rich red and and light blue underneath is my colur pallet which captures the element of expensive my.


Learner response

                                 Learner response

Daniel,

WWW: You are one of few students who mention the social class of the programme's audience...well done.

EBI: You had a wider range of possible motives for putting the news stories in a certain order.

LR: Do some research to discover what political leanings certain news broadcasters have and how it might influence the order of programmes.


Mr Matthews,

LR:  The political leanings of certain broadcasters like the BBC affect the way they report on political issues like elections or conflicts between countries. The way it may affect order of the programme is that it will run in favour of whatever political party the broadcaster is in favour of. Channel 4 is consider to be a less bias broadcaster compared to BBC.


Tuesday, September 9, 2014

Media Analysis-Lynx Advert


Media analysis: lynx advert 

Language
The immediate convention of the language in the slogan “The cleaner you are the dirtier you get” shows that the language used appeals to young male adults in between 14-25.
The synergy between the slogan and the picture is that the lady is near a shower associated with cleanliness and how lynx is used. Also the way her bikini is detached portrays the dirty. Lynx has specifically chosen the pretty female to star in the advert as it suggest that lynx can get you females, in addition the way that that she is glaring at the camera in a seductive and is standing next to the slogan this creates the image in the audience that the woman is saying the slogan.
Institution
The major organisation behind Lynx is Unilever is an Anglo–Dutch multinational consumer goods company. The organisation has no major competition as like Coca-Cola it owns most of the brands in its category. This advert is not really to stand out from the competition but to entertain audience.
Audience
The target audience is mainly young males between the ages of 15-25. Lynx specifically will be looking to target other deodorant brands like sure or more top of the line perfumes like Hugo boss and through this advert. As Lynx is quite a cheap commodity it appeals to lower and middle class people.
Representation
The representation of females makes them classed as pretty and maybe undignified. However this is purposely done by the company to attract more males to the product as they are young and most likely not married things like this may entice them. The way Lynx is represented is as very bold and outstanding that it can change women’s perception of you the female. In addition the whole advert is shown as a more masculine product and quite amusing. Finnaly,the humour of this advert may cause doubts to audience but portrays the product as fun loving and intresting,the dark humour may count more for the target audience because of their age.

Thursday, September 4, 2014

TV news research


           TV NEWS RESEARCH


 1) The key information about the programme:
  • Channel 4 UK
  • Throughout the week between 6 and 7 pm
  • Jon Snow, Krishnan Guru-Murthy and Cathy Newman
  • between 650,00 and 700,000 views a year
  • international emmy award for news 2002 and 2013,British academy television award for best news coverage 1997 and 1993

  •   







A-Level students: teenage optimism vs. hard truth | Channel 4 News



2) The institution behind the programme – this is usually the TV channel it is broadcast on.                                                                                                    
  • Channel 4 news was launched on November 2nd 1982
  • Channel 4 is a publicly owned commercially funded broad cast service
  • The channel is famous for showing shows such as, Big brother, Educating Yorkshire and One born every minute
  • Channel 4 won a fierce bidding war to air The Simpsons in 2002, with a deal worth £70,000 per episode
2) The target audience –if you can’t find the official target audience for the programme, make an educated guess based on the rest of your research. Remember: % gender, age range, social class, level of education. Job/earnings etc.
·       
 This programmes target audience ranges from 16 years to over 55 years old. With the majority being those over 55.
        The programmes target audience according to social class range from upper class to unskilled, channel 4 news viewers are mainly upper class.
   
The programmes target audience is both male and female. Channel 4 news viewers are mainly Females

Through all of the data I can gather that Channel 4 news target audience are 55+ upper class females

4) The running order for three separate editions of the programme. Watch at least 20 minutes of the programme on three separate days.
·       Day 1 
1.     Israel and Palestine conflict. 
2.     MH17 victims’ bodies arrive in Netherlands.
3.     Metropolitan police spy on victims’ families.
4.     Commonwealth games ceremony.

I think that the editors put these stories in this particular order due to the information that and the most important.
·       Day 2
1.     Israel and Palestine conflict cause an American soldier to dies fighting for Israel.
2.     Metropolitan police deny spying on victims but admit to gathering information without the victims’ families’ knowledge on 18 different cases.
3.     Europe struggle to agree on sanctions for Russia.
4.     Barrack Obama declares urgent humanitarian situation in Mexico.

The editors this time around put the stories in order of most relevant and the ones with the information.
·       Day 4
1. Gaza conflict continues with no let-up of the attacks.
2. Britain’s economy is now bigger then it was at the beginning of the financial crisis.
3. Ed milliband says “If you want a politician from central casting, vote for the other guys.
4. Global hunt for Vladimir Putin’s daughters continues in surrey.

The editors arranged the stories in order of the most popular and breaking news to the stories with less relevance and information.


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