Thursday, February 12, 2015

FOCUS GROUP

FOCUS GROUP FEEDBACK AND CHANGES

ARTIST/SONG

Bashy- These are the songs

MUSIC VIDEO CONCEPT

Several locations for this, fast upbeat song. The main ones will be around Northolt and Central London mainly the Thames. Simply a day out with friends

COMMENTS I RECEIVED ABOUT CONCEPT

1)      The concept is terrific but you have to make sure that you get the gritty feel of the song and the locations.

2)      This definitely would appeal to teenagers but you have to make sure that there are fast cuts and not too long shots.

3)      Need to make sure point of view shots do not look like a handheld shot likewise for handheld.

4)      Time lapses should be used for scenes in London for example a time lapse of the Thames.

5)      Have a split screen for the text message shots to show there is a conversation maybe

 

WHAT I AM GOING TO CHANGE:

Ø To portray the raw urban atmosphere I will add a warm darkish effect in post-production

Ø I was planning to have fast cuts for few situations to show different aspects for example, an over the shoulder, long shot and a close up of feet for a scene of friends walking down the street is simple but will be effective

Ø Point of view shots will be very solid and still but handhelds will be more shaky and authentic to point out the differences

Ø The time lapse idea is a very good one I will make sure that the timing and framing of the camera is right.

Ø I might use a split screen for a phone call instead because a text might look unprofessional as they might not work at the same time

Monday, February 9, 2015

target audience demographics


      TARGET AUDIENCE DEMOGRAPHICS




TARGET AUDIENCE OF BASHY

·         Pop/Rap/Grime/Hip Hop

·         15 – 25 but largely 15-20

·         Largely London Afro British

·         Mostly ABC1 60% ethnic miniroties

·         Student with 3 or more GCSE’s. or working in retail or starting career

·         Living in a urban area nowhere exclusive or rural

·         Going out with friends, socialising main on the internet and listening to music.

BRANDS/LIFESTYLE OF BASHY

Ø  Very likely to have a smart phone most likely an apple.

Ø  Nike, probably own a tracksuit or trainer of that brand

Ø  Owns headphones maybe beats.

Ø  Subscribed to SB.TV or Link Up TV

Ø  Fans of Tinchy Stryder, Chip or George the poet

Ø  Lucozade

Ø   MTV or BBC 3

Ø  Xbox 360 or PS4

Ø  Always going out with friends to different places, usually on weekends.

Ø  Nandos’


Monday, February 2, 2015

MUSIC VIDEO TREATMENT


Music video treatment

 

Project planning

Your name: Daniel Gondwe

Group members:  Daniel Gondwe, Levi Rocque, and Omar bounoua

Shortlist of five tracks (artist/song title) that you may use: Krept And Konan- my story, The Script- Superhereos, Bashy- These are the songs, Ludivico Einuadi- Divenire and The XX- intro

 

 

 

Selected track: Bashy- These are the songs

 

 

Music video treatment

Concept – sum up the music video in one sentence:  Day out with friends encounter London ends at friends house.

Scene/location 1: Close up of a radio on the pavement and someone presses play and the music begins then pans up to the sky or the camera focuses elsewhere.

 

Scene/location 2: Slow motion medium shot of friends walking through neighbourhood a long section of clip but cuts with every kick of the beat.

Scene/location 3: Long shot pan of urban scenery dissolves to one of the friends lying in his bed and has a flash back of the previous day

Additional notes/scenes: Should have a yellow brownish filter. Multiple shots of a few things or day out close up of mobile of one friend receiving text from another asking whether they ‘wanna come out’ friend smiles. Fast paced cuts of the previous day for flashback

Pace/colour/tone/feel of video:  Generally fast paced, some pans and slo-mo’s the colour will be a gritty colour like a light yellow. The tone will be chilled out and some fastened moments overall it will be quite slowed out pace wise

APPLYING THEORY: TRAILERS



TODOROV: EQUILIBRIUM

12 years a slave is full of examples of Todorovs equilibrium, the first equilibrium is the life of a successful black man Solomon Northup at the pinnacle of his music career as a violinist he is happy with a wife and a young child. He was a free man. Throughout the trailer there is a certain feel of uncertainty,this brings us onto the disequilibrium of the trailer he is tricked by his so called peers and sold into the slave trade in the fields he is continuously questioning the slave drivers and the reasons for having them as slaves. All of this leads up the new equilibrium of the slaves all standing up to the slave drivers and trying to change there mentality  and get them out of oppression.


  
PROPP: CHARACTERS

In the trailer, it applys propp theory by clearly showing the protagonist, Solomon Northup who attitude was completely against the stereotype of black people. The helper is one of the slave drivers worker, he is white this brings the effect of an unusual friendship. One heroine is the dream of freedom and leading a normal life this is unusual as the heroine is not a person or a thing but an abstract thought. These are the main characters established well in the trailer.