target audience demographics

      TARGET AUDIENCE DEMOGRAPHICS

TARGET AUDIENCE OF BASHY

·         Pop/Rap/Grime/Hip Hop

·         15 – 25 but largely 15-20

·         Largely London Afro British

·         Mostly ABC1 60% ethnic miniroties

·         Student with 3 or more GCSE’s. or working in retail or starting career

·         Living in a urban area nowhere exclusive or rural

·         Going out with friends, socialising main on the internet and listening to music.

BRANDS/LIFESTYLE OF BASHY

Ø  Very likely to have a smart phone most likely an apple.

Ø  Nike, probably own a tracksuit or trainer of that brand

Ø  Owns headphones maybe beats.

Ø  Subscribed to SB.TV or Link Up TV

Ø  Fans of Tinchy Stryder, Chip or George the poet

Ø  Lucozade

Ø   MTV or BBC 3

Ø  Xbox 360 or PS4

Ø  Always going out with friends to different places, usually on weekends.

Ø  Nandos’