FILM POSTER AND TRAILER ANALYSIS

                          FILM POSTER AND ANALYSIS

FILM POSTER KEY CONVENTIONS

-The central image of the slave "Solomon Northup" running away suggests to the audience that he is running away from some sort of trouble,this will entice the audience as they would want to find out what he is running from. Also the way that he is behind the whole title of "12 years a slave" suggest. that he is slowly progressing away from slavery.

-The tittle "12 years a slave" is constructed in a inventive way. The "12" from "12 years a slave" is hand written, this is effective because it shows that he is writing it and that the 12 years were taken away from him, 12 years that he will never get back. This will appeal to the audience as it seems as if he is personally addressing them. Also, the way that the rest of the title is typed up shows that the later of his life was him becoming a object, no longer valued as he is a slave.

-The actor on the poster is not a well known actor,this could have been a set back for the production company as they would not have had an assured audience. However the young and new actor may draw in a audience of people looking to see if he was a good actor.

                                               FILM TRAILER KEY CONVENTIONS

                                   

-The crescendo of the non-diegetic music in the trailer evokes a tense and moving atmosphere about it, and the slave singing the freedom song also portrays despair and struggle of the slaves and as it drastically changes to a uplifting orchestra ensemble. This suggests to the audience that the movie is touching and eye opening and gives them a aspect into what slave life was like, this would attract them as audience of biopic dramas would want uplifting and eye opening aspects in a movie

-The on screen text "based on a extraordinary true story" grabs the attention of the audience as fans of drama would want to see something that is true and accurate so they can relate and understand that it is not fake. This is suggests to the audience that the film will be relatable and understable and from a personal point of view. Also this will draw in a audience as it makes the audience feel as if they are with him.

-The way that the jump cuts of the trailer are jam packed and contain a storyline of its own give the audience an idea of what the film is like, in the trailer it shows how his life was turn upside down and how he was betrayed already through this it not only gives the audience a taster of what the film is like but makes them feel as if they already have a background of solomon and now a bit about him.